The FARMA Month of Taste is supporting "Eat Seasonably", a nationwide campaign to help you enjoy fruit and veg at its seasonal best. Eat Seasonably is backed by retailers large and small, cafes, pubs, restaurants, charities, chefs and leading food organisations.

The campaign is part of 'We Will If You Will’, a response to The Prime Minister from business and civil society, spearheaded by Fiona Reynolds (National Trust) and Ian Cheshire (B&Q). The aim is to deliver new and unique collaborative efforts to encourage more people to live more sustainable lifestyles. At the heart of the initiative will be an unprecedented coalition of NGOs and businesses committed to delivering practical solutions to consumers and communities. www.wewillifyouwill.org

What 'Eat Seasonably' means for you is better labelling and clearer signposting of when fruits and vegetables are in season, as well as promotions and offers to make them even more tasty. Plus there are events all summer to get involved in.

Visit www.eatseasonably.co.uk

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